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Tourism marketing

Updated 2013-08-07 09:08

State Department of Tourism under the Ministry of Economy applies marketing concepts in the travel and tourism industry as well as carries out promotional strategies and incorporates promotional activities in target markets. Promotional activities range from creating awareness of Lithuania as an attractive tourism destination, to achieving growth in tourism by maximizing the satisfaction of tourists.

The purpose of State Department of Tourism is to improve Lithuania‘s competitive position within the tourism industry, increase inbound tourism to Lithuania and encourage domestic travel. Major promotional activities include presenting Lithuania at international tourism fairs, publishing brochures and creating promotional souvenirs, organizing B2B events in target markets, organizing press and fam trips, communicating through social and digital media, participating in international projects such as European Destination of Excellence, developing and marketing the World Amber Road etc., all of which strengthen Lithuania‘s appeal as a visitor destination and provide quality visitor experiences.

 

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