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Lithuania launches world's first free image bank donated by its people

2017-06-21

 The idea behind Real is Beautiful Stock is to create an open online platform that would share the first person impression, not artificial version of Lithuania. Lithuanians, tourists, visitors, as well as involved organisations are encouraged to upload their photos and freely use photos from website as well.

During the first two weeks of being online, nearly 800 amateur and professional photographers uploaded more than 1200 photos to the stock www.realisbeautiful.lt .

"Everyone's a photographer now, so although professional photography is highly regarded, with this platform we are mainly inviting amateurs to donate their photos. This is a platform to showcase how a country is seen by its own people, instead of one official version. There are many facets of what we find beautiful in Lithuania.“ said Tomas Ramanauskas, Real is Beautiful Stock initiator, founder of the creative agency New!.
 
According to Tomas Ramanauskas, the concept to launch the platform was approved by many famous photographers and gained support from national media as well as celebrity endorsement. It was also embraced by State Department of Tourism which will help with spreading this idea further.
 
Real is Beautiful Stock is the combined effort of several private companies, including creative, digital, PR agencies and law firm none of which received any pay for any work. The only cost was buying domains for 30 Euros.
 
It is expected that this stock will grow substantially over the coming months and will serve as an example to other countries, showing that there is so much of untaped crowdsourced potential, when it comes to a nation building its own image.
 
Also, it will be a helpful database for journalists and media, bloggers and social media. 


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